Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides you with detailed information on who is visiting your website and where they are coming from. Here is an online course you can take to learn more about how to use Analytics: https://analytics.google.com/analytics/academy/course/6
Google Search Console
Google Search Console is a web service provided by Google that is free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Search Console is the tool you use to submit your site to the Google search index so that when people search for the type of service or product you offer, you have a chance of showing up in their search results. If you manage your website, learn more about this tool at https://search.google.com/search-console/about.
Google’s Social Media Tool for Local Businesses
Google My Business
This free service from Google helps local customers find your business and can push traffic to your website. It’s a great complement to your site because GMB pages are indexed on Google. Once you claim your business and enter the information on your page, you’ll get a monthly report from Google. ur GMB page your customers are arriving on your site. With Google My Business, you can interact with online customers, responding to their reviews and writing posts to share business news, promotions, and events. Get started at https://www.google.com/business/.
MailChimp (Forever Free Plan)
Mailchimp’s introductory plan allows you to send 12,000 total emails per month and have up to 2,000 total subscribers across all audiences in your account. We recommend setting up an account and linking it to an email signup form on your website. Learn more at https://mailchimp.com/help/about-the-forever-free-plan/.